Job Purpose Statement

This role provides design leadership across LOOP DFS Limited’s digital business by shaping how financial products are envisioned, designed, and experienced by customers. It includes leading and supervising the following key performance areas:

Strategic Leadership and User Research:

• Drive the product design strategy with a user-first approach, championing impactful user research that informs experience design across all touchpoints.

Team Management & Development:

• Inspire and manage a high-performing team of UI/UX designers and researchers, supporting talent growth while ensuring timely and excellent design execution.

Product Design & Execution:

• Oversee end-to-end design delivery with a sharp focus on UI quality, usability, accessibility, and innovation. Ensure product experiences are consistent with brand identity and user needs.

Cross-Functional Collaboration:

• Work closely with product, engineering, marketing, and business teams to ensure design is integrated across the product lifecycle and supports business growth.

Brand Stewardship:

• Ensure all digital touchpoints align with LOOP DFS brand standards while evolving design systems and the company’s digital presence.

Key Accountabilities Duties and Responsibilities

Financial 10%

• Ensure design processes are cost-effective and contribute to reducing inefficiencies in product development. Minimize outsourced work by building internal capability.

Internal Business Processes 75%

Design Strategy 20%

• Define and maintain a scalable design framework rooted in user research. Lead UI/UX strategy to support evolving digital financial products.

Team Development 20%

• Coach and mentor the design team, implement performance reviews, and foster a collaborative team environment focused on excellence and innovation.

Execution & Delivery 20%

• Lead design from concept to execution. Oversee research and testing. Ensure all deliverables meet timelines, accessibility standards, and product goals.

Cross-Team Collaboration 15%

• Integrate design into product roadmaps. Translate business objectives into actionable design initiatives. Maintain alignment between teams.

 Customer 5%

• Translate user feedback and market insights into design decisions. Promote human-centered design that delivers seamless, engaging experiences for all LOOP users.

Learning and Growth 10%

• Support design career paths, establish a feedback culture, and ensure team members meet professional development goals. Promote awareness of design trends and tools.

Job Specifications

Academic:

• Bachelor’s or master’s in Human-Computer Interaction, Design, or related discipline.

Professional:

• 8+ years of design experience with strong UI/UX and user research focus.
• Leadership experience in managing design teams.
• Strong portfolio and expertise in tools such as Figma, Adobe Suite, or Sketch.

Industry:

• Experience in fintech or digital platforms is highly desirable.