Job Purpose

The programmes assistant will play a pivotal role in driving enrollment, strengthening brand visibility, and cultivating corporate partnerships for our academic and executive education programs in liaison with the Programmes Manager. The ideal candidate is a dynamic, digitally savvy professional with proven experience in B2B and B2C marketing, developing educational products and solutions, and a general understanding of the media and communications landscape in Kenya and the wider region.

Key responsibilities:

• Craft compelling content for campaigns, brochures, email newsletters, blogs, and social media tailored to different target segments.
• Drive participant recruitment for academic courses, and executive education offerings through advertising, cold calling and other marketing activities.
• Assist in managing the execution of paid and organic digital marketing campaigns Google Ads, LinkedIn, Facebook, Instagram.
• Coordinate lead generation campaigns and conversion strategies such as organizing webinars, workshops, and thought leadership events to showcase faculty expertise and program value.
• Develop proposals, pitch decks, and presentations for strategic clients and partners

Qualifications, Experience and Skills required:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• At least 1 year of experience in marketing, communications, business development, or sales within education, media, creative or related sectors.
• Ethical conduct and adherence to research protocols and guidelines.
• Adaptability and willingness to learn new skills and methodologies.
• Effective communication skills, both written and verbal.
• Excellent organizational and time management skills.
• Strong attention to detail and accuracy in data collection and analysis.
• Ability to work independently and collaboratively within a multidisciplinary team.