Our client in the FMCG sector is seeking a highly driven and experienced Sales Executive Wholesale Cereals with strong hands-on field sales experience within Kenya’s food and cereals distribution market. This is a performance-based role requiring strong territory management, distributor relationship building, data-driven tracking, and consistent achievement of aggressive monthly sales targets.

The ideal candidate must demonstrate proven success selling directly to food distributors, supermarket chains, and HoReCa accounts.

Key Responsibilities

• Drive wholesale cereals sales within assigned Nairobi and surrounding territories.
• Achieve and exceed a minimum monthly sales target of Ksh. 1,000,000.
• Identify, onboard, and grow new wholesale accounts and distribution partners.
• Build and maintain strong relationships with: Food distributors, Supermarket procurement teams and Hotel, Restaurant & Catering HoReCa buyers.
• Expand product visibility and market penetration.
• Monitor competitor activities, pricing trends, and market dynamics.
• Manage and grow assigned territory independently.
• Maintain accurate CRM records and mobile sales reporting.
• Prepare and submit weekly and monthly performance reports.
• Work closely with operations and supply chain teams to ensure timely order fulfillment.
• Track pipeline performance and implement corrective strategies where necessary.

Minimum Qualifications

• Bachelor’s Degree in: Business Administration, Marketing, Sales & Distribution, Agribusiness and Food Science.
• Professional certifications in Sales or Supply Chain Management are acceptable.
• Minimum 5 years’ hands-on field sales experience in FMCG / Food Products Mandatory.
• Experience managing wholesale cereals accounts is highly preferred.
• Direct selling experience to: Food distributors, Supermarket chains and HoReCa accounts.
• Demonstrated experience in: Growing territory sales, independently managing sales pipelines and consistently meeting or exceeding monthly targets. 
• Strong understanding of Kenya’s cereals and wholesale food distribution network.
• Computer literacy and CRM system usage is mandatory.
• Valid driving license or reliable mobility is an added advantage.