Sales Representative

Location: Eldoret and its environs
Industry: FMCG
Gross Salary: 35k Plus Commissions

Job Summary

Our client is a medium-sized FMCG manufacturer currently looking for a proactive and target-driven Sales Representative to join their FMCG sales team. The successful candidate will play a key role in managing and growing our customer base within the assigned territory. They will be responsible for maintaining existing outlets, identifying new business opportunities, ensuring product availability and visibility, and managing payment collections — all while delivering excellent customer service and meeting sales targets.

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Key Responsibilities

• Route-to-Market Execution. Conduct regular visits to retail and wholesale outlets following a predetermined route plan to enhance product availability, visibility, and sales.
• Outlet Maintenance. Ensure that all outlets are well-stocked, effectively merchandised, and compliant with company promotional guidelines.
• Market Expansion. Identify and cultivate new outlet opportunities within the assigned territory.
• Payment Collection. Collect payments according to agreed credit terms, maintain accurate financial records, and ensure timely remittance of outstanding balances.
• Stock & Merchandising Management. Monitor stock rotation across various outlets, manage returns, oversee merchandisers and promoters, and ensure proper display of promotional materials.
• Customer Relationship Management. Build and maintain strong business relationships with retailers, wholesalers, and distributors.
• Sales & Activity Reporting. Submit daily and weekly sales reports, gather customer feedback, and provide competitor intelligence to the Sales Manager.
• Execution of Promotions. Communicate trade promotions, support in-market activation, and ensure effective execution at points of sale.
• Territory Development. Continuously analyze territory performance and propose actionable plans to increase market share and profitability.
• Market Intelligence. Monitor competitor activities, pricing strategies, and customer preferences, sharing actionable insights with the team.
• Targets. Achieve agreed-upon monthly, quarterly, and annual sales and collection targets.
• Additional Responsibilities. Perform any other tasks as assigned by management or your immediate supervisor.

Requirements

• Minimum high school diploma; a diploma or degree in Business, Sales, or Marketing is preferred.
• At least 4 years of sales experience in the FMCG industry.
• Strong understanding of retail dynamics, trade channels, and route-to-market systems.
• Valid driver’s license and willingness to travel extensively within the assigned territory.
• Self-starter with excellent communication, negotiation, and interpersonal skills.
• Ability to work under pressure and meet or exceed sales targets.
• Proficient in computer applications.

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How to apply

If you are up for the challenge and meet the necessary qualifications and experience, please send your CV with the job title "Sales Representative-Eldoret" in the email subject line to vacancies@corporatestaffing.co.ke before 5th May 2025.

NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying